Recently, Costco has introduced a new hot pot beef slice product, featuring Chinese characters on the packaging, which has caught the attention of many shoppers. This beef slice differs from the usual hot pot meat found in the refrigerated section, prompting quite a discussion among Chinese community members online.

Previously, Costco offered “shabu shabu” labeled hot pot meat in the refrigerated section; however, many customers found these slices to be thicker and tougher, making them less suitable for direct hot pot cooking. The newly launched beef slices, sourced from Canada’s Angus beef, are found in the frozen section and are praised for being ideal for hot pot. They are evenly marbled and remain tender after cooking, earning positive feedback from consumers.

According to some online reviews, each box contains about 36 slices. Although the meat does shrink upon cooking, the flavor is well-regarded. Priced at $12.99 for a 16-ounce box, they are considered perfect for hot pot dishes. One creative suggestion shared by a customer involves thawing the meat, dividing it into three portions, and using it to prepare gyudon instead of the traditional hot pot, especially given the recent warm weather. Another customer recommended marinating the beef with Costco’s sweet onion and stir-frying it for enhanced flavor.

However, opinions vary regarding the new hot pot beef slices. Some consumers feel that the slices are too thin and the portion sizes are insufficient for a family of four, while others argue that compared to prices at Korean supermarkets, the Costco beef slices seem a bit pricey. Nonetheless, many people still express satisfaction with the product, seeing it as an excellent choice for winter hot pot enthusiasts. Currently, the hot pot beef slices are available at many Costco locations, and interested shoppers are encouraged to check the stock online to avoid disappointment.

The launch of this product highlights the substantial potential of the hot pot market in winter, with some online users humorously noting that Costco has finally tapped into the hot pot craze.