electra-supply.comIn this year’s National Day film and television competition, a micro-drama titled “I Open a Supermarket on the Long March” has emerged as an unexpected favorite. Despite its lack of well-known actors, grand storylines, or high production values, it has found a unique niche among viewers.
Produced by October Fifth Film Media Co., directed by Wang Ya, and featuring screenwriters Zhang Jingsi, Zhong Yan, Qi Qi, Dan Dan, and Sun Yao, the drama stars Qi Tianqing and Wang Rui. It has the backing of the Beijing Municipal Radio and Television Bureau and has been chosen as a key online art project under the “Beijing Big Audio-Visual” initiative for 2024. Moreover, it has received a strong endorsement from the National Radio and Television Administration for National Day micro-drama releases.
The series comprises five episodes, released daily on Douyin starting October 1. It quickly captured attention, surpassing ten million views within just seven hours on its launch day, while discussions surrounding the drama garnered over a billion interactions on social media platforms like Weibo. Viewers have expressed that the series is deeply moving, with many noting it offers a fresh perspective on the spirit of the Red Army. One viewer poignantly stated, “Who wouldn’t want to support the Red Army with supplies on their Long March?”
What makes “I Open a Supermarket on the Long March” stand out this holiday season?
Firstly, the series presents a novel angle with its unique subject matter and storytelling approach. In contrast to traditional dramas, micro-dramas are characterized by their rapid pacing and concentrated conflict, which challenges creators to convey compelling narratives in a short timeframe. Historically, micro-dramas have relied heavily on emotional arcs to resonate with viewers, often leading to a perception of them as less meaningful.
However, executive producer Ma Ling believes micro-dramas can indeed convey profound emotions. “While we have long dramas like ‘The Story of the Mountains and Seas’ and films such as ‘My People, My Country,’ there’s a need to explore more impactful short dramas,” she asserts.
Reflecting on her school days, Ma shares how the stories of the Long March brought her to tears. She hopes to connect more young people to this remarkable history, which influenced her when she discovered the popular web novel “Su Meimei’s Supermarket.” The drama tells the story of Su Meimei, a university student who inherits her family’s small supermarket but unexpectedly becomes linked to a “Universal Supermarket” system, allowing her to operate it across various eras. Initially seeking profit in a post-apocalyptic world, she eventually recalls her grandfather’s brother, Su Zhongguo, who went missing after joining the army.
Determined to establish her supermarket along the Red Army’s Long March, Su Meimei also aims to find her uncle and ensure his survival. This simple desire to deliver supplies to the Red Army blends with the popular “system” theme common in online narratives, offering viewers a modern lens through which to understand historical events, all seen through the eyes of an ordinary girl.
Throughout the series, Su Meimei encounters young cooks who refuse to take even the smallest supplies despite their hunger, as well as brave soldiers fighting against the enemy and others striving to deliver a baby safely amidst the chaos. The script cleverly employs a dual-timeline structure, bringing her great-uncle Su Zhongguo to the present through the system, which becomes an emotional touchstone. Even when faced with a flourishing new China, he chooses to return to the past, stating, “Our sacrifices have meaning if today’s peace exists.”
“I Open a Supermarket on the Long March” innovatively bridges conversations between youth from different eras, using relatable storytelling to help Gen Z grasp the significance of the Long March in a more tangible manner. The series includes poignant moments where historical heroes reappear in modern life, enabling viewers to gain a clearer understanding of the Red Army’s spirit beyond their textbooks.
Audience reactions have been overwhelmingly emotional: “I cried my eyes out; this show is brilliantly made!” and “We must be grateful to those who brought us happiness in this new China!” have echoed across social platforms. Viewers declare, “Now this is the kind of show to watch for National Day!”
In recent years, mainstream dramas have increasingly challenged traditional perceptions. Engaging young audiences necessitates not just innovation but a deep respect for history. Each of the five episodes highlights real-life inspirations for its characters.
The creative team revealed that the first episode is based on the story of a cooking team from the Red Army’s 6th Division, 17th Regiment. Nine soldiers sacrificed their lives to ensure their comrades were not hungry on the march, showcasing their dedication.
Director Wang Ya emphasized the importance of authenticity in depicting this revolutionary history. Before production, the costume and props team conducted extensive research and consulted historical experts, even sourcing relevant literature about the Long March. “Every detail, from period-specific clothing to the weapons used, was meticulously vetted against historical data for accuracy,” he shared.
Audiences have remarked on the meticulous attention to detail in makeup and wardrobe, which effectively portrays the hardships endured by the Red Army during their challenging journey. Wang noted that preparing the actors was time-consuming, especially in the sweltering August heat, and adjustments were often made after shooting each scene.
Micro-dramas like “I Open a Supermarket on the Long March” are actively reshaping the genre, attracting younger viewers with contemporary storytelling techniques. As commercial filmmaking styles evolve and diversify, there’s a growing appetite for quality content that emphasizes genuine narratives and rich character development. It is hoped that “I Open a Supermarket on the Long March” will pave the way for more varied and impactful mainstream dramas in the future.
