From October 1 to 14, the China Eastern Performing Arts Group is set to debut its “Exclusive Green Journey” initiative in Beijing, focusing on the cultural theme of “Green.”

In collaboration with SOLANA Blue Harbor, this initiative will feature a series of engaging pop-up activities. Attendees can look forward to immersive thematic setups, cultural merchandise, prize giveaways, costume exhibitions, and interactive stations. Drawing on their expertise in performance production, the group aims to create a captivating cultural experience that caters to the public’s growing interest in cultural engagement while also promoting innovative methods of cultural expression, ultimately enhancing brand value.

The “Exclusive Green Journey” will offer a variety of stage performances, including dance, symphonies, and vocal shows, inviting visitors to explore the depth and charm of culture as they navigate the city. According to the schedule for the first week, from October 1 to 7, attendees can expect one to two unique performances each afternoon, complete with special guest appearances that are sure to spark excitement.

This initiative is a creative endeavor by the China Eastern Performing Arts Group to integrate the “Green” theme within SOLANA Blue Harbor, effectively transforming the space into a hybrid hub for “cultural tourism + commerce.” By leveraging the influence of this cultural IP to boost brand value, the program aims to seamlessly bring high-quality performing arts into the daily lives of the community. It focuses on merging traditional demand-driven consumption with cultural experiences, reshaping commercial areas into lively venues for cultural exchange and tourism, extending beyond mere shopping and dining.

In line with the national strategy for integrating culture and tourism, the “Exclusive Green Journey” exemplifies the China Eastern Performing Arts Group’s proactive approach to blending culture, commerce, and tourism. This initiative is designed to foster innovative business models and create new performance spaces, all while promoting the sustainable growth of new cultural tourism ventures.