In the current travel industry, a heated debate has emerged not over window versus aisle seats, but rather the superiority of hard-shell versus soft-shell luggage. In a recent observation, a traveler was seen struggling to choose between a hard-shell suitcase in their right hand and a soft-shell bag in their left, embodying the dilemma many face in selecting the ideal luggage.
Supporters of hard-shell cases tout their durability and striking aesthetics, while proponents of soft-shell bags emphasize their flexibility and practicality. Manufacturers of both types have expressed strong opinions on the matter.
According to a report from The Wall Street Journal, advancements in material technology have made hard-shell luggage more durable. Brands like Away, which cater directly to consumers, have contributed to the growing popularity of hard-shell cases, despite their higher price point compared to soft-shell bags. Over the past decade, hard-shell luggage has seen explosive growth in the market.
As both camps passionately defend their preferences, hard-shell enthusiasts praise their sturdy and stylish design, while soft-shell fans appreciate the adaptability of fabric bags.
Even among luggage makers, personal preferences can vary. Jen Rubio, co-founder and CEO of Away, mentioned that she personally tests every product. Despite recognizing the efficiency of soft-shell cases, she admits to a preference for hard-shell luggage. She appreciates the organization that hard-shell suitcases provide with their dual compartments, while most soft-shell bags typically offer just one.
Richard Krulik, CEO of luxury luggage manufacturer Briggs & Riley, likened hard-shell bags to “shiny new objects” that attract trend-conscious consumers. However, he noted that when it comes to his personal choice, he usually opts for soft-shell luggage.
Industry data backs up the evolving preferences: David Oksman, vice president of marketing and consumer insights at Samsonite, revealed that hard-shell cases once accounted for only 25% of sales in the U.S., with soft-shell bags dominating the rest. Now, the situation has flipped.
Seeing research indicating that over 90 million American travelers prefer soft-shell luggage, Away decided to add a production line for these bags.
Differences in style and generational preferences are evident as well. Many hard-shell enthusiasts express disdain for the “bulky zippered bags” their parents used. Dan Henry, a lawyer from Washington D.C. who prefers hard-shell luggage, likened the choice to the difference between slim-fit and baggy pants.
However, not everyone is a fan of hard-shell cases. Raj Mainthia, a tech employee from New York, criticized the internal layout of hard-shell luggage. He stated, “I don’t understand the argument that hard-shell cases are more durable. I’ve never encountered a durability issue unless I’ve had a bag for over ten years.”
Additionally, there’s an emerging third faction in the travel community: travelers who forgo traditional luggage altogether in favor of oversized nylon or fabric travel bags.